With the world on the edge, we all need to question ourselves, what we can do to save the world and make sure the children and upcoming generations still have a future.
And we need to ask, how sustainable are the products and digital experiences we build and run? Truth is: they can have a massive negative impact on the world. Still too many websites load tons of unnecessary data and thereby produce tons of unnecessary CO2 emissions. Still we build products focussing on our users, while harming other actors (human or non-human). Or still we build products that hang on to existing inequalities or constantly exclude certain people.
UX as important part of the whole product creation process can and needs to play a significant role in changing this. But we need to discuss and maybe even change some of the main paradigms of UX, to stop creating harmful products and instead build digital products and experiences that are sustainable by default.