Sam Dub leads the team making it easy for users to find information and services on GOV.UK. GOV.UK is the award-winning website of the UK government used by 17 million people each week, equivalent to a quarter of the UK’s population.
Sam’s team are working on a major site redesign, to ensure crucial information is findable, user experience on mobile is great, and that the website meets the highest standards of accessibility.
In his talk he’ll share the methods used by his team:
– How developers, interaction designers, content designers and researchers work together to achieve the team’s goals
– How they use a range of different research and prototyping techniques to develop new effective user-centred designs
– How they use usability testing with members of the public, alongside a/b testing at scale, to make evidence-based decisions
He will also cover:
– How GOV.UK works in partnership with organisations like Google and Amazon to make sure public information is available and easy to find in search engines and voice assistants
– The future vision for GOV.UK