Thomas Petersen

This web analytics workshop is for those who work with web data and want to exchange experiences with others. Experience a series of concrete reports and dashboards from three individuals with experience in web analytics on public sector websites.

Note: Two presentations will be in English, one in Danish.

Most of us collect large amounts of data on what users do on our websites. But how do we translate, visualize and present these numbers so they can be acted upon? Which numbers are good for which target groups? Which reports, visualizations, or dashboards work well for which employees? How do we ensure that they pay attention to other types of insights than just page views and visits?

This session consists of three short presentations where we take a closer look at reports and dashboards and discuss the challenges and solutions specific to public websites. We will look at good examples and exchange experiences. Bring your own insights and questions, and contribute to the discussion!