Sigurjón Ólafsson

The importance of studying behaviour of users in developing websites cannot be underestimated. To build a useful website requires an extensive research and you need to have the right tools. In the discovery phase in building a new website for Hafnarfjörður municipality, hafnarfjordur.is, we took a special effort in mining site search data.

On a fairly big website like ours the modern user wants to find information and complete tasks fast. The site search is central in the design and gives you a certain promise that it is the best way to find what you are looking for.

In this presenation I give you an insight into our studies of users behaviour and what impact it had on the development of the website and how we used the analytical tools in the building process. Having a tool that is powered by AI enabled us to improve the digital experience and bring the users to the most relevant content.

Site search data is important in the design and development process of the website but equally as important after launch. As we all know the development cycle of websites is a never ending task and needs continous improvement. The presentation gives you an insight to before and after launch search data mining of the team behind Hafnarfjörður‘s website.